SEO for real estate agents that ranks at the neighborhood level.
We rank you for queries buyers actually type — “homes for sale [neighborhood]”, “best schools [zip]”, “[city] realtor with [language]”. Monthly retainer, three-month minimum, written reports that make sense.
- Neighborhood-page rankings
- Goal
- Google Business Profile signals
- Compounds
- Buyer-side lead conversion
- Tracked
Top 10 for “homes for sale [your-neighborhood]” queries in 90-120 days
Local pack appearances + map clicks via weekly posts and review responses
GA4 conversion events on every neighborhood-page CTA
Four common dead ends.
Chasing "realtor near me" instead of zip-code intent
"realtor near me" gets bid up by every brokerage in the metro and converts terribly. The money is in queries like "homes for sale Royal Oak", "Birmingham MI realtor", "3 bedroom Northville under 500k". We rank you for queries with buyers behind them.
One thin "areas served" page covering 12 cities
Real estate ranks at the neighborhood level. A single page that lists "Royal Oak, Berkley, Ferndale, Pleasant Ridge, Huntington Woods" ranks for none of them. We build dedicated 1,500-2,000 word pages per service-area neighborhood, each tied to real inventory.
Missing RealEstateAgent + Place schema
Google parses real estate sites looking for explicit RealEstateAgent, Place, and Residence structured data. Most realtor sites have either none or copy-pasted garbage. We hand-author schema per page so Google understands exactly what you sell and where.
Google Business Profile sitting unmanaged
GBP is the single highest-ROI SEO surface for real estate. Weekly posts, photo updates, review responses, Q&A monitoring, attribute optimization — most realtors set it up once and never touch it. We run it as part of the retainer.
Five work streams, one monthly retainer.
Most realtor SEO retainers are 80% blog posts and 20% reporting. Rankings don't move that way. We run five streams in parallel — technical, on-page, content, GBP, links — because that's what Google rewards in real estate.
Book a strategy call- 01
Foundation audit (week 1)
Technical SEO sweep, GSC + GA4 baseline, neighborhood keyword mapping, competitor matrix, current ranking inventory. Output: written plan with target queries per neighborhood, page-by-page priorities, 90-day milestone schedule.
- 02
Neighborhood page rebuild (weeks 2-4)
Service-area pages rewritten and optimized. Schema added. Internal linking restructured to support each neighborhood as its own topical hub. First content batch published.
- 03
Local + authority work (ongoing)
GBP profile rebuild, citation cleanup, weekly GBP posts, review-response cadence, monthly chamber of commerce / local publication outreach.
- 04
Content engine (ongoing)
2-4 pieces per month mapped to your buyers' actual searches — "best schools in [neighborhood]", "is [zip] a good place to buy in 2026", "average home price [neighborhood]".
- 05
Monthly reporting + planning
First Monday of every month: written report on what ranked, what shipped, what we learned, what we're changing. You always know what you're paying for.
What you get, every month.
Fixed retainer, named scope. If something is on this list, it ships every month — not just the months that aren't busy.
Monthly technical SEO audit
Crawl errors, broken redirects, slow pages, schema validation, mobile-usability issues. Fixed inside the retainer — no separate quarterly invoice.
Content production (real estate-specific)
2-4 publish-ready pieces per month: neighborhood guides, school-district reports, market reports, buyer/seller process explainers. Written by humans with real estate background, byline-attributed to you, factually accurate.
Neighborhood page optimization
Each service-area neighborhood page audited and rewritten to target hyper-local commercial intent. Schema, FAQ blocks, internal linking, inventory feeds, conversion CTAs — all handled.
Google Business Profile management
Profile fully built out, weekly GBP posts, review-response strategy, photo uploads, Q&A monitoring, attribute optimization. Real estate's highest-leverage local surface.
Local citation + link outreach
Local citation cleanup across NAR/state-association directories, local chamber of commerce, school district sponsor pages, neighborhood publications, podcast guest placements. Quality over volume.
Monthly reporting
GSC clicks/impressions, GA4 organic sessions, ranking movement on tracked neighborhood keywords, content published, links earned, what shipped, what's queued. Plain English, no chart smokescreens.
Three retainer tiers. No annual contract.
Roughly half the rates of typical real estate SEO agencies.
Local Foundation
$500–1,200/month
Solo agent, 1-3 neighborhoods, single jurisdiction.
- Monthly technical audit + fixes
- GBP management + weekly posts
- 1-2 articles per month
- Neighborhood page tune-up
- Monthly written report
Growth
$1,500–2,800/month
Small team, 4-8 neighborhoods, active competitive market. Most common tier.
- Everything in Foundation, plus
- 3-4 articles per month
- Active link outreach
- Quarterly competitive audit
- Keyword tracking + position alerts
Aggressive
$3,500–5,500/month
Multi-office brokerage, multi-jurisdiction, competitive metro markets.
- Everything in Growth, plus
- 4-6 articles per month
- Multi-jurisdiction local SEO
- Press + podcast outreach
- Custom dashboard + monthly call
Three-month minimum, then month-to-month. Onboarding audit included in month one.
Need the website behind the SEO?
SEO works best on a fast IDX-integrated site. If yours is the bottleneck we’ll flag it on the audit.
Honest answers about what real estate SEO actually does.
Most real estate SEO is a black box. Ours isn’t.
Free SEO audit. You leave with a written technical-issues list, neighborhood-keyword plan, and a fixed monthly price.