Web development for real estate agents that actually performs.
Native IDX/MLS rendering, sub-second load times, WCAG 2.1 AA accessibility, and direct CRM integration. Three- to six-week builds, fixed-price, source-code handoff. Next.js by default, WordPress on request.
- Lighthouse Perf
- 90+/100 mobile
- A11y
- WCAG 2.1 AA
- LCP (mobile 4G)
- <2.5s
- CLS
- 0.00
Four engineering failures we see on every audit.
Page-builder bloat plus iframe IDX widgets
Most realtor sites stack Elementor or Divi (600KB of JS) on top of a slow IDX iframe (another 200KB). That's a 2-second mobile paint before a buyer even sees a listing. Google's Core Web Vitals are ranking signals — slow sites get buried.
Lead forms going to an unmonitored inbox
Form submission lands in your Yahoo inbox. You don't check it for three hours. Buyer has already messaged two other agents. The fix is direct CRM integration: form -> Follow Up Boss / kvCORE / Sierra Interactive -> SMS to your phone in seconds.
Accessibility ignored until a demand letter
Real estate sites are a prime ADA litigation target — the National Federation of the Blind has filed against multiple national brokerages. We build to WCAG 2.1 AA from day one. Keyboard nav, screen-reader labels, contrast, focus states — baked in, not bolted on.
Brokerage-platform lock-in
Whitelabel platforms (Real Geeks, kvCORE, BoldLeads website builder) own your URL, your content, your data. You pay $200-500/month forever, and if you leave, your URLs change and your rankings reset. Owning your code means owning your domain authority.
Five phases. Three to six weeks. Budgets enforced in code review.
We work in concrete artifacts at each milestone — architecture diagram, performance budget, integration test results, accessibility report. Partners review what they can actually evaluate.
Book a strategy call- 01
Architecture and IDX audit
Map your existing IDX vendor, CRM, and lead-routing setup. Output: a technical scope with explicit integration list, performance budget, accessibility checklist, and migration plan.
- 02
Component-first build
Property card, listing detail, neighborhood page, valuation widget — each built as a typed React component, accessibility-tested, and reviewed before composing pages.
- 03
Integration wiring
IDX feed connected. CRM lead routing tested with real submissions. GA4 + GTM conversion events firing. Email forwarding rules set. Each integration validated, not assumed.
- 04
Performance and a11y QA
Lighthouse on every key route, axe-core scan, manual keyboard test, screen-reader sweep. Issues fixed before partner review, not after.
- 05
Launch + source-code handoff
DNS cutover with monitored 301s, GA4 verification, Sanity (or WordPress) admin access, full Git repo handed to your account. 30-day post-launch support included.
Every engineering deliverable, named.
Fixed scope. If something is on this list, it ships with your launch.
Headless Next.js + Sanity architecture
Statically-rendered pages served from Vercel's global edge. Content edits go live without a redeploy. Same stack we ship on every demo in our portfolio.
Native IDX/MLS API integration
Direct integration with iHomeFinder, Diverse Solutions, IDX Broker, Realtyna, or any RETS/RESO Web API feed. Listings render as indexable native pages — not third-party iframes.
Sub-1-second LCP target
Performance budget set at architecture stage. Every page ships at Lighthouse mobile 90+. Vercel Speed Insights monitors in production.
WCAG 2.1 AA conformance
Skip links, semantic HTML, keyboard navigation, color contrast verified, automated axe-core checks in CI, manual screen-reader sweep before launch.
CRM + intake routing
Lead form writes directly to Follow Up Boss, kvCORE, Sierra Interactive, Boomtown, LionDesk, or HubSpot via API. SMS alerts to the agent's phone within seconds.
Source code + version control handoff
Code lives in a Git repo we transfer to your account. Fire us tomorrow and keep building. No platform lock-in, no "who owns this site" surprises.
Three engineering tiers. Fixed scope. No hourly billing.
Solo agent
$3,250–4,750
Single agent, one IDX feed, basic CRM webhook.
- Custom Next.js + Sanity build
- IDX feed integration
- Lead form -> CRM
- GA4 + Search Console
- Source-code handoff
Small team
$5,000–8,000
2-5 agents, custom CRM routing, 4-8 neighborhood pages.
- Everything in Solo, plus
- CRM auto-routing logic
- Up to 5 agent bios
- Mortgage + valuation widgets
- Custom property search
Multi-office brokerage
$9,000–12,000
6+ agents, multi-jurisdiction IDX, custom intake, multi-office.
- Everything in Small Team, plus
- Multi-jurisdiction IDX
- Up to 15 agent bios
- Multi-office location schema
- Custom valuation tool
- Spanish-language pages (optional)
Ongoing care plans start at $150/month. IDX feed and CRM platform fees billed separately by your vendors.
Looking at this more broadly?
If you're shopping for a website rather than the engineering behind it, the design-focused breakdown is here:
Technical answers IT and brokerage ops actually ask.
Stop renting a brokerage platform. Own the code.
Free 30-minute strategy call. You leave with a written technical scope, a target launch date, and a fixed price.