Get cited by AI answers, not just ranked in search results
When your customers ask ChatGPT, Perplexity, or Google AI Overviews who to hire, GEO determines whether you are the answer. We make your business legible to AI engines: consistent entity signals, answer-shaped content, structured data, and machine-readable context, so assistants can recommend you with confidence.
Our Generative Engine Optimization Services
Comprehensive solutions tailored to your business needs
AI Visibility Audit
Find out how AI engines see your business today
- Test how ChatGPT, Perplexity, Claude, and AI Overviews answer your target questions
- Map which competitors get cited and why
- Audit entity consistency across your site, profiles, and citations
- Review structured data coverage and correctness
- Deliver a prioritized gap report with honest findings
Entity & Knowledge Optimization
Make it unmistakable who you are, what you do, and where
- Consistent name, address, phone, and service data everywhere
- Organization, Service, and Person schema done properly
- About and contact pages structured for machine reading
- Google Business Profile and key directory alignment
- Founder and expertise signals that build E-E-A-T
Answer-Shaped Content
Restructure content so AI engines can quote it
- Direct-answer openings on key pages and posts
- Genuine FAQ sections targeting real customer questions
- Clear headings, lists, and tables that extract cleanly
- Liftable checklists and definitions for snippet and citation eligibility
- Honest, specific claims AI systems can safely repeat
Structured Data & Schema
Give AI systems machine-readable confidence in your content
- FAQPage, Article, Service, and LocalBusiness schema
- Breadcrumbs and site structure markup
- Validation and error cleanup across the site
- Schema strategy matched to each page's intent
- Ongoing coverage as new content ships
Machine-Readable Context
Publish the signals AI crawlers look for
- llms.txt authoring and maintenance
- AI crawler access policy in robots.txt, deliberately configured
- Clean sitemaps and fast, crawlable pages
- Canonical and metadata hygiene
- Instant indexing hooks so new content is discovered quickly
Citation Monitoring & Iteration
Track whether AI engines actually mention you, and improve
- Recurring checks of AI answers for your target questions
- AI referral traffic tracking in your analytics
- Competitor citation tracking
- Content and schema iteration based on what wins citations
- Plain-language reporting, including what is not working yet
Transparent Pricing
Choose the perfect plan for your business needs
GEO Audit
See exactly how AI engines treat your business today and what to fix
- AI answer testing across the major assistants
- Entity and structured-data audit
- Competitor citation analysis
- llms.txt and crawler policy review
- Prioritized fix list you can act on with any team
GEO Foundation
We implement the full technical GEO foundation on your site
- Everything in the GEO Audit
- Schema markup implemented and validated site-wide
- llms.txt published and entity signals aligned
- Answer-shaped restructuring of your key pages
- FAQ content added to core service pages
GEO Growth
Ongoing optimization to win and hold AI citations in your market
- Monthly AI citation and referral monitoring
- New answer-shaped content targeting real questions
- Continuous schema and entity upkeep
- Quarterly strategy reviews with honest reporting
- Combined SEO and GEO roadmap
Why Choose Href Creative
We deliver results that drive real business growth
We practice GEO on our own site, not just in slide decks
Built on real SEO fundamentals, not hype
Honest reporting: we show you where AI does not cite you yet
Founder-led work with direct access, no account-manager relay
Technical depth: we build sites, schema, and pipelines ourselves
Our Process
A proven methodology that delivers results
Audit & Baseline
Test AI answers for your target questions and audit your entity and schema signals
Fix the Foundations
Structured data, llms.txt, crawler policy, and consistent entity information
Shape the Content
Restructure key pages with direct answers, FAQs, and quotable, honest claims
Monitor Citations
Recheck AI answers and referral traffic to see what changed
Iterate & Expand
Double down on what wins citations and extend GEO to more of your content
What You'll Receive
Comprehensive deliverables that drive results
Generative Engine Optimization FAQ
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making your business visible in AI-generated answers. When someone asks ChatGPT, Perplexity, Claude, or Google's AI Overviews a question your business should answer, GEO determines whether the AI mentions and cites you. It combines entity clarity, answer-shaped content, structured data, and machine-readable signals like llms.txt.
How is GEO different from SEO?
SEO earns you a position in a list of links. GEO earns you a citation inside the answer itself. The two overlap heavily, and good GEO builds on solid SEO foundations, but GEO puts extra weight on directly answering questions, being quotable, having consistent entity information across the web, and exposing structured data that AI systems can read with confidence.
Do AI engines really send traffic?
Yes, and the visitors tend to be unusually engaged, because they arrive after an AI has already matched you to their need. Referral traffic from AI assistants is still smaller than classic search for most sites, but it is growing quickly, and being the cited source builds brand authority even when the user does not click.
What does a GEO engagement actually include?
We audit how AI engines currently see you, fix your entity signals (consistent name, location, services, and structured data), add or repair schema markup, publish an llms.txt file, restructure key pages so they open with direct, quotable answers, and add genuine FAQ content. Then we monitor AI citations and referral traffic and iterate.
How do you measure GEO results?
Three ways: whether AI engines cite or recommend you for your target questions (checked directly against the major assistants), AI-source referral traffic in your analytics, and the health of the underlying signals such as structured-data coverage and entity consistency. We report all three honestly, including where you are not yet showing up.
How long does GEO take to show results?
Technical fixes such as structured data, llms.txt, and entity cleanup can be reflected within weeks as AI systems refresh their indexes. Being consistently cited for competitive questions takes longer, typically a few months of building answer-shaped content and authority, similar to SEO. We set expectations honestly up front.
Ready to Get Started?
Let's discuss how our generative engine optimization services can help your business grow