Lead generation for real estate agents you can actually measure.
Paid ads, custom landing pages, valuation funnels, and CRM intake routing — wired into one tracked funnel. Every lead is yours alone. No Zillow/Realtor.com resale games.
- 1Channel
Google Ads search + LSA, Meta retargeting, organic SEO, GBP, Nextdoor neighborhood ads
- 2Landing page
Campaign-specific — neighborhood, valuation, buyer guide, seller checklist
- 3Form / call
Trimmed soft-qualifying form OR click-to-call (often valuation funnels work better)
- 4CRM intake
Writes directly to Follow Up Boss, kvCORE, etc. as a new lead with source attribution
- 5Agent callback
SMS alert + auto-assigned to responsible agent within minutes
Four ways real estate agents set ad spend on fire.
Paid traffic landing on your generic homepage
Buyers searching "homes for sale Birmingham MI" do not want your bio. They want listings in Birmingham. Generic landing pages waste every dollar in your Google Ads budget.
No GA4 tracking on form fills
You spend $3,000/month on ads and your reporting can't tell you which keyword generated which closed transaction. We fix tracking first — every form submission attributed to channel, keyword, neighborhood, landing page.
Buyer leads dying in an inbox
Form submission lands in your Gmail. You don't check it for an hour. Buyer has already messaged Compass and Zillow Premier Agent. The fix is intake routing: form -> CRM -> SMS within seconds.
Zillow / Realtor.com lead resale
Zillow Premier Agent and Realtor.com Connections sell the same buyer to multiple agents simultaneously. You pay $300-800 per lead for a race, not a relationship. Our model is exclusive — every lead is yours, fed by paid traffic into landing pages you own.
Five-phase build. Tracking before traffic.
Most realtor agencies launch spend on day one and figure out attribution later. We fix tracking first — otherwise every “optimization” is a guess. By the time campaigns go live, every dollar is accountable.
Book a strategy call- 01
Account + tracking audit (week 1)
Existing Google Ads / Meta accounts reviewed. GA4 + GTM checked for conversion-event firing. Tracking gaps closed before any new spend.
- 02
Campaign architecture (weeks 1-2)
Channel selection per practice area and competition. Search vs LSA vs Meta decision per neighborhood. Landing pages designed and built. Valuation funnel scoped.
- 03
Launch + first 30 days
Campaigns go live with conservative bids. First 30 days are about clean data, not maximum volume. Anything clearly not working gets paused.
- 04
Optimize (months 2+)
Negative keywords pruned, ad copy variants tested, landing-page elements A/B'd, bid adjustments dialed in. Goal: lower cost per qualified buyer lead, every month.
- 05
Monthly reporting + roadmap
Written monthly summary of spend, leads, cost per lead, conversion rates, what shipped, what's queued. Plus a quarterly strategy session to decide where to put incremental budget.
What you get, every month.
Fixed retainer, named scope. Ad spend goes to the platforms on your card — we never mark it up.
Paid campaign management
Google Ads Search, Local Services Ads (LSA — now available in select real estate markets), and Meta/Facebook retargeting. Quality Score optimization, negative-keyword pruning, geo-targeted bids, day-parting tuned to when buyers actually search.
Custom landing pages per campaign
Each campaign — neighborhood, valuation request, buyer guide, seller guide — gets its own landing page with the exact-match headline, hero IDX preview, trimmed form, and trust signals (reviews, sales-this-year, response time SLA).
Valuation / property-finder funnels
"What's my home worth?" calculator + "Find my dream home" saved-search funnel — both designed to qualify softly, capture email, and trigger your nurture sequence. Tools that buyers actually use, that double as soft lead capture.
CRM intake routing
Form submission writes directly to Follow Up Boss, kvCORE, Boomtown, Sierra Interactive, LionDesk, or Realvolve. SMS alert fires to the responsible agent within seconds — leads do not die in inboxes anymore.
A/B testing
Headline tests, form-field tests, CTA tests, landing-page hero tests. One variable per page per cycle so results are actually attributable, not eyeballed.
Cost-per-lead reporting
Monthly written report: ad spend, leads, cost per lead by channel and by neighborhood, conversion rate at each funnel stage, what we changed and why. Plain English. You always know what each new buyer cost.
Management fee + your ad spend. Separately invoiced.
Single channel
$750–1,500/mo management
Typical ad spend: $1,000–3,000/mo
Solo agent, one channel (Google Search or LSA), 1-2 neighborhoods.
- Campaign build + management
- 1 dedicated landing page
- Conversion-event tracking
- CRM intake routing
- Monthly cost-per-lead report
Multi-channel
$2,000–3,500/mo management
Typical ad spend: $3,500–8,500/mo
Google + LSA + Meta retargeting, 3-5 neighborhoods.
- Everything in Single, plus
- 3-5 landing pages
- Valuation funnel build
- A/B testing (1 test per cycle)
- Quarterly strategy review
Aggressive growth
$4,000–6,500/mo management
Typical ad spend: $10,000+/mo
Multi-office, multi-jurisdiction, weekly optimization cadence.
- Everything in Multi, plus
- Custom funnel build
- Weekly testing cadence
- Email nurture sequences
- Monthly strategy call
- Custom reporting dashboard
Three-month minimum, then month-to-month. Onboarding audit + tracking setup included in month one.
The rest of the real-estate growth stack.
Lead gen runs better on top of a fast IDX site and organic search momentum.
What agents ask before they sign up.
You should know what each new buyer cost to acquire.
Free funnel audit. You leave with a tracking-gap report, a channel recommendation, and a target cost-per-lead range.