Marlowe & Voss CPAs
Marlowe & Voss is a small-business accounting firm in Ann Arbor, Michigan, built on one promise: accounting in plain English. We delivered the complete presence: brand and design system, four service pages, downloadable owner guides, a working lead pipeline, and The Ledger, a publication that has been translating accounting for business owners since summer 2025.
Creative & Technical
Brand, Design, Development & SEO
Launched August 2025. Content & SEO program ongoing.
100% Custom Design System
The Challenge
Understanding the problem space and identifying key obstacles.
Accounting sites all make the same mistake: they talk to other accountants. Credentials, jargon, a contact form, done. But the person choosing a small-business CPA is an owner who dreads their own numbers, and nothing on those sites lowers that dread.
The brief was a presence that does what the firm does in its first meeting: makes the numbers feel manageable. It also had to earn search visibility in a category dominated by national tax-prep brands and decades-old local firms, which meant real content depth on the questions Michigan owners actually type into Google, with the discipline to keep every tax concept year-agnostic so nothing on the site quietly goes stale.
Accounting in plain English.
The Solution
Our approach to solving the challenge through design and technology.
We built the site to behave like the firm: calm, precise, and allergic to jargon.
How we built it
- ✓
A ledger-inspired design system: Hand-written CSS, cool paper tones, hairline rules everywhere a ledger would have them, tabular numerals for every figure, and one emerald accent used with restraint.
- ✓
Content as the product: Four service pages and The Ledger, a weekly publication covering bookkeeping habits, entity decisions, cash-flow thinking, and what to bring at filing season, all in plain English.
- ✓
A complete lead pipeline: Validation, spam protection, database persistence, and instant email notification on every enquiry.
- ✓
Search infrastructure: AccountingService, Person, FAQPage, Article, and Breadcrumb schema, per-page metadata and canonicals, llms.txt, and direct-answer openings on every article.
Experience It Live
Tour the live site: the service pages, The Ledger, the owner guides, and the lead flow, all running in production.
Ledger-inspired design system with hand-built CSS
Working lead pipeline: database plus instant email notification
The Ledger: weekly plain-English accounting publication
Downloadable owner guides and full structured data throughout
Performance That Matters
Built for speed and optimized for every device. Real metrics from real users.
Owners check their numbers at the kitchen table after close, so the mobile experience is built for tired eyes.
Figures that stay legible Tabular numerals and generous rhythm keep tables and worked examples readable at phone sizes.
Fast by architecture Static rendering, self-hosted fonts, SVG-only artwork, and zero third-party requests keep every page effectively instant.
Accessible throughout WCAG AA contrast, visible focus states, an accessible mobile drawer, and reduced-motion support come standard.
Measurable Impact
Hand-authored ledger-inspired CSS and type. No templates, no stock imagery.
The Ledger has answered owners' accounting questions since summer 2025.
New plain-English articles publish on a steady cadence against a keyword strategy.
Ready to Create Something Extraordinary?
Let's work together to build a solution that drives real results for your business.