LLJ Copywriting
LLJ Copywriting is the home of Larissa Ray, a copywriter specializing in health content for senior living communities and health businesses. Her promise is clear from the first line: health content that worried families actually understand.
Creative & Technical
Design, Development & CMS
4 Weeks
Headless Sanity CMS
The Challenge
Understanding the problem space and identifying key obstacles.
For a copywriter, the website is the work sample. If it is slow, generic, or hard to read, it undermines the very service being sold. Larissa needed a site that demonstrated her voice and her care for an audience, families navigating health and senior living decisions, while remaining simple for her to keep current.
The challenge was twofold: design an experience that felt as clear and reassuring as her copy, and give her a content workflow that did not depend on a developer every time she wanted to add a case study or post.
Health content that worried families actually understand.
The Solution
Our approach to solving the challenge through design and technology.
We built LLJ Copywriting as a modern, content-led site with a clean separation between design and content, so it looks sharp and stays easy to maintain.
How we built it
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A calm, trustworthy design: A warm editorial layout with generous typography and clear calls to action, tuned for an audience that values reassurance over hype.
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Headless content management: The site is powered by Sanity, so Larissa publishes posts, services, and case studies herself, with no code and no bottleneck.
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Conversion-minded structure: Clear messaging and well placed calls to action guide the right clients toward an enquiry without pressure.
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Reliable enquiries: The contact flow is wired to transactional email, so every message reaches her inbox dependably.
Experience It Live
Visit the live site we built for Larissa Ray, a calm, trustworthy home for her copywriting practice and the families she writes for.
Warm editorial design tuned for a health and senior living audience
Sanity headless CMS for code free publishing
Next.js on Vercel for fast, edge delivered pages
Conversion focused structure with reliable contact handling
Performance That Matters
Built for speed and optimized for every device. Real metrics from real users.
Larissa's clients often find her on a phone, between appointments or while researching care, so the mobile experience had to be calm, fast, and effortless to read.
Readable first Typography and spacing are tuned for comfortable reading on small screens, keeping the focus on her message and her work.
Fast and dependable A modern Next.js build served from the edge keeps pages quick to load, which matters for both trust and search visibility.
Clear next steps Calls to action stay within easy reach as visitors scroll, so the path from reading to reaching out is always obvious.
Measurable Impact
Larissa publishes posts and case studies without touching a line of code.
Statically rendered and served from a global edge network for speed.
The contact form is wired to transactional email, so no enquiry is missed.
Ready to Create Something Extraordinary?
Let's work together to build a solution that drives real results for your business.