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The Client's Guide to Digital Marketing Success

A practical guide for business owners navigating digital marketing. From understanding key terms and setting expectations to building strong agency partnerships, measuring analytics, and staying ahead of trends, this series simplifies success.

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Decoding Digital Marketing: A Glossary of Key Terms for Business Owners

October 11, 2025
11 min read

Decoding Digital Marketing: A Glossary of Key Terms for Business Owners

Digital marketing can feel like a new language. This glossary explains key terms like SEO, CPC, ROI, CTR, and more in plain English so business owners can make smarter decisions and work confidently with their marketing partners.

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