Href Creative
We completely redesigned and rebuilt the Href Creative website from the ground up, modernizing both the technology stack and the user experience.
Creative & Technical
SEO, Design & Full-Stack Development
5 Weeks
45% increase in conversions
The Challenge
Understanding the problem space and identifying key obstacles.
Href Creative's original site was showing its age. Over time, it had become slow and bulky due to the sheer amount of data stored in the database and the reliance on numerous third-party plugins. These performance issues not only frustrated users but also directly hurt conversion rates.
The site itself had been built quickly as an MVP to establish an online presence, which meant long-term scalability, SEO, and user experience were never a primary focus. As the business grew, those early compromises became significant obstacles.
Other challenges included:
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High maintenance overhead: Frequent updates and patching required extra resources while introducing risk of conflicts.
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Limited scalability: Adding new features or expanding content strained the system and often slowed the site further.
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Rigid architecture: The old setup made modern integrations difficult and restricted design flexibility.
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SEO limitations: Outdated site structure reduced crawl efficiency and visibility in search engines.
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Content bottlenecks: Publishing workflows were inefficient, making it harder for the team to keep up with evolving content needs.
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User experience gaps: Navigation and design no longer aligned with how visitors searched for and consumed information.
The challenge was clear: Href Creative needed a complete rebuild to modernize the foundation, improve performance, and create a digital presence that matched the standard they deliver for clients.
The market lacked affordable, beautiful calculators that could be easily integrated into any platform.
The Solution
Our approach to solving the challenge through design and technology.
To address these challenges, we rebuilt the Href Creative website from the ground up with a modern, scalable, and user-focused approach.
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Headless Architecture: We transitioned to a Next.js frontend powered by Sanity as the CMS. This separated content from presentation, reducing database bloat and eliminating reliance on heavy third-party plugins.
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Performance Optimization: By streamlining code, reducing dependencies, and implementing best practices, we significantly improved load times, accessibility, and compliance scores.
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Scalable Site Structure: We re-engineered the information architecture with SEO best practices in mind, creating a foundation that supports long-term growth and better organic visibility.
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UI/UX Redesign: Our design team delivered a modern, intuitive interface that makes it easier for visitors to navigate, find resources, and take action.
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Efficient Content Workflows: Sanity's headless setup allowed for faster publishing and easier content management, removing bottlenecks and giving the team more flexibility.
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Future-Proof Technology: The new stack is adaptable, ensuring that as tools, integrations, and user expectations evolve, the site can evolve with them.
This comprehensive rebuild not only solved immediate performance and usability issues but also positioned Href Creative with a future-ready digital presence that aligns with the standards they deliver for clients.
Experience It Live
Experience the modern, high-performance website we built for ourselves - showcasing our design and development capabilities.
Headless CMS architecture with Next.js and Sanity
91 mobile performance score with <1s First Contentful Paint
150+ completed projects with 98% client satisfaction
Comprehensive service offerings from web development to digital marketing
Performance That Matters
Built for speed and optimized for every device. Real metrics from real users.
One of the biggest wins from the rebuild was the mobile experience. The old site struggled with speed and usability on mobile, which directly impacted conversions. After the redesign and rebuild, mobile performance now ranks among the top tier:
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Performance Score: 91 (Google Lighthouse mobile)
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First Contentful Paint: 1.0s (users see content almost instantly)
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Largest Contentful Paint: 1.5s (well under Google's 2.5s benchmark for good performance)
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Speed Index: 1.0s (indicating rapid visual completeness)
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Total Blocking Time: 380ms (dramatically reduced compared to the old site)
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Cumulative Layout Shift: 0 (no unexpected movement, ensuring a stable, frustration-free browsing experience)
These improvements mean mobile visitors can now access content faster, navigate seamlessly, and trust the experience without delays or shifting layouts. Given that over half of all website traffic today comes from mobile devices, this upgrade ensures Href Creative's site is competitive, conversion-focused, and aligned with modern user expectations.
Measurable Impact
Significant improvement in user engagement and action
Optimized performance for better user experience
Increased engagement and content exploration
Ready to Create Something Extraordinary?
Let's work together to build a solution that drives real results for your business.