The EmailList Neglect
The Scenario
A startup quickly gathers a large email list from interested prospects and customers. However, fearing that frequent emails might annoy subscribers, the business sends out newsletters or updates only when they have something to sell. Over time, the email list becomes less engaged, with open rates dropping and unsubscribes increasing.
What Happened
The business sent emails infrequently and only for sales, causing subscribers to disengage. This led to lower open rates, more unsubscribes, and weakened the overall effectiveness of the email list.
What Should Have Happened
Develop a consistent email strategy that focuses on relationship-building content. Send newsletters, personalized recommendations, and exclusive materials regularly to maintain engagement and strengthen subscriber loyalty.
What They Can Do Now
Develop a consistent email strategy that focuses on relationship-building content. Send newsletters, personalized recommendations, and exclusive materials regularly to maintain engagement and strengthen subscriber loyalty.
The Takeaway
Email lists thrive when nurtured with consistent, valuable communication. Treat your list as a relationship, not just a sales tool, to build loyalty and drive long-term success.