The ROI of Giving Away YourBest Templates
The Scenario
A marketing agency creates custom templates for clients and decides to release a few of their best for free online.
What Happened
They hesitated, fearing they would undercut their paid services. They released watered-down versions of their templates, which drove little traffic and even less brand recognition.
What Should Have Happened
They should have shared their best, polished templates—the kind that instantly delivers value. High-quality free templates become powerful lead magnets, positioning the brand as an authority, driving organic search traffic, and building trust with prospects who later convert into paying customers.
What They Can Do Now
- Audit existing templates and identify the most valuable ones to give away. - Package them with clear instructions and branding. - Gate some downloads with email signup to grow their list. - Create blog posts, videos, and case studies around the templates to amplify reach. - Use analytics to track signups, backlinks, and conversions tied to the free resources.
The Takeaway
Giving away your best work is not about losing revenue. It is about creating a trust-building loop: value upfront leads to audience growth, stronger authority, and future client conversions.