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Question

Should I invest in Google Ads or put more effort into organic SEO?

Expert Answer

Should I invest in Google Ads or put more effort into organic SEO?

It’s a question almost every business owner asks. Both Google Ads and organic SEO help you get found online, but they work very differently. Knowing which one to prioritize depends on your goals, timeline, and budget.

1. Google Ads = fast but temporary

When you run Google Ads, you can start showing up on page one within hours. The catch? You pay for every click, whether that visitor converts or not. Once you stop paying, the visibility disappears. Ads are best when you need quick leads, want to test messaging, or promote a time-sensitive offer.

2. SEO = slower but long-lasting

Organic SEO takes longer—usually months—to see results. But unlike ads, the traffic doesn’t vanish when you stop spending. With strong SEO, you build lasting visibility that compounds over time. That’s why SEO is considered more of an investment than an expense.

3. How the two work together

The smartest businesses don’t see this as either/or. They use ads for immediate exposure and testing, while building SEO for sustainable growth. For example:

  • Ads can help you discover which keywords convert, then you can target those with SEO.

  • SEO can lower your long-term cost-per-lead, freeing budget to reinvest in paid campaigns.

4. Which should you choose first?

  • Need leads this week? Start with Ads.

  • Building long-term brand authority? Invest in SEO.

  • Want the strongest growth curve? Do both in balance.

Bottom Line

Google Ads give you speed, SEO gives you stability. A balanced strategy almost always works best, but if your budget forces you to pick one, choose based on your timeline: fast results with Ads, or lasting growth with SEO.

If you’re not sure how to balance them, I can help you map out a plan tailored to your business.

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