What’s the biggest mistake businesses make with their websites?

The biggest mistake businesses make is treating their website like a digital brochure instead of a sales tool. A site that looks fine but doesn’t generate leads or sales is holding you back.

1. Prioritizing looks over performance

Many sites are designed to “look nice” but load slowly, aren’t mobile-friendly, or confuse visitors. Design matters, but function is what drives business.

2. No clear call-to-action

If visitors can’t tell what to do next—call, schedule, buy—they’ll leave. Every page should guide the user to a specific action.

3. Ignoring mobile users

More than half of web traffic now comes from mobile devices. If your site isn’t responsive, loads slowly on phones, or has clunky navigation, you’re losing customers instantly.

4. Thin or unclear messaging

A beautiful site with vague copy doesn’t work. People need to know exactly what you do, who you serve, and why they should trust you. Clear messaging beats clever wording every time.

5. Treating the site as “done” after launch

Websites need ongoing attention. Search engine updates, design trends, and user behaviors change. A set-it-and-forget-it approach leads to a site that feels outdated and underperforms.

Bottom Line

Your website should be more than a digital business card—it should actively bring in customers. The biggest mistake businesses make is focusing only on appearance without strategy. A website built for conversions, speed, and clarity consistently outperforms one built just to look good.

If you’d like help reviewing your site and identifying the smartest fixes, I can walk you through where to focus your efforts.